The Get a Mac commercials, you either love it or hate it, either way the ads had made an impact. Surely it is more entertaining then the previous “Switch” ads. However some people are misinterpreting the adverts.

The commercials produced for Apple by TBWA\ who had done ad campaign for Adidas, PlayStation, Nissan and other high profile client. There are even now an UK and Japan version of the ads with different actors playing ‘PC’ and ‘Mac’.

The common misinterpretation are regarding both the characters ‘PC’ played by John Hodgman and ‘Mac’ played by Jason Long Justin Long. They do not represent Bill Gates and Steve Jobs neither do they represent PC users and Mac users.

What both of the characters represent are the machine itself. If a PC and a Mac were to take a human form, that is most probably how they will look like. If both machine were to be humanize and were able to talk, most probably that is how they will act. This is what the whole Get a Mac commercials is going for.

Notice that on each commercials they introduced themselves as “Hi I am a PC”, “and I am a Mac”. They didn’t say that “I am a PC user” or “I am a Mac user”.

So PC users don’t be offended over the ‘Get a Mac’. The commercials are not saying that you are boring, just that your machines are.